Opportunities and Pitfalls
The Internet provides many new methods to grow both on-line and off-line businesses. Affiliate marketing, email, rss, blogs, banner advertising and search traffic are all new technologies with new benefits but also new pitfalls.
Companies are queuing up to take your money but will they perform? Do they offer the best match for your product or service? Can you accurately measure your return on your investment to help your make better and faster decisions for the future?